ABOUT US
- The agency was established in 1996.
- We provide comprehensive Public Relations services, particularly Media Relations and Special Events services.
- We are a founding member of the Association of Public Relations Agencies (APRA) and we are currently the only member based outside Prague.
- We hold a certificate for quality management and service provision in ICCO Public Relations in accordance with international CMS (Consultancy Management Standard).
- We respect all professional codices, including the ethical standards defined in the Stockholm Charter.
- We work for clients in Bohemia and Moravia, as well as for international companies.
WE HOLD THE PRESTIGIOUS “CZECH PR AWARD”
- 2006 for the project “Car First Aid Kit HARTMANN-RICO”
- 2009 for the project “Marking of Tourist Routes for Wheelchair Users”
- 2010 for the project “Eye Yoga with Oxyal”
- 2011 for the project “ADHD Information Campaign – a Bad Child May Have ADHD” (link)
- 2012 – 1st place for the project Domov pro mne + 3rd place for the project “Guerrilla in the Streets” for IKEA + Special Award in the category Scoop – "Reopening of IKEA Černý Most in Prague" and entry in the Czech Book of Records
- 2013 – a Special Award for the project “Common House Martins in Eden” in the category Industry
WHY BÍLÝ MEDVĚD (POLAR BEAR)?
- Polar bear (Ursus maritimus) is one of the largest land-based predators.
- It can stay underwater for a long time and walk on very thin ice (source: National Geographic). It is a Czech name and we specialise in the Czech market. We are not a part of a global network.
- It is a great long-drink.
One wrong translation in a movie affected more bartenders in the Czech Republic than it would seem. Because of the Big Lebowski movie, you often receive a glass full of cream with kahlúa and vodka at the bottom if you order a Polar Bear. In the Big Lebowski movie, the White Russian was translated as a Polar Bear, although it is a completely different drink.
For a proper Polar Bear, you just need a glass of delicious sect topped up with 4 dl of vodka. For even greater pleasure, we recommend touching the top of the glass with lemon juice and covering it with sugar.
Just try it!
OUR SLOGAN
“The difference between good and great is a little extra effort.” Bill Newman
Leave that little effort to us...
