Bílý medvěd

Services

STRATEGIC COMMUNICATIONS

• Communication Strategy
  You know what you want to communicate to the public but you don’t know how? Are you unsure what exactly the public should know about you? Consult us. We will propose and carry out a very effective communication strategy.
• Internal Communication
  Your employees are an important factor forming public opinion about you. We will help you choose the optimal communication method and communication tools to turn your employees into your promoters
• Crisis Communication
  A crisis can be overcome perfectly only by those who are ready for it. Rumours, malicious gossip or media attacks often come unexpectedly and a wrong step may destroy everything you have been building for a long time. With a crisis communication plan, you will be able to face the crisis and avert potential negative impacts.
• Marketing Communication
  Public Relations are not our only specialisation. We will propose and carry out the entire marketing communication strategy, including advertising and creative suggestions for sales promotion.
• Communication to Promote Image
  We will help you find or promote a company’s or a product’s image to increase sales, brand awareness and improve public relations.
• External Public Relations
  If you wish to communicate with the general public through media or build positive relations with the defined interest groups, we are here for you. We will enhance your relations with the key public segments in an ethical and efficient manner.
• Lobbying
  Are you afraid of lobbying because you imagine its very unethical, almost mafia-like methods? You don’t need to worry with us. We will not try to persuade someone with bullets in an envelope; we will use constructive arguments to change opinions in a much more delicate and efficient way.

MEDIA RELATIONS

• Creating a Detailed Publishing Strategy
  Do you know what newspaper, magazines and programmes do your customers read and watch? We will find out for you and create a detailed media strategy for below-the-line and above-the-line communication.
• Publishing Opportunities Planning
  opportunities for our clients. We are also good in convincing the media about the value of our own topics, ensuring positive media attention for your company or product.
• Regular Contact with Media Representatives
  We will arrange your regular contact with various media representatives using press releases, press conferences, round tables, business breakfasts or excursions. Our press conferences have great attendance thanks to our good relations with journalists; the attendance often exceeds 30 journalists.
• Preparation of Press Information and Supporting Materials
  Our employees include former journalists and we have perfect knowledge of journalists’ needs and work methods. As a result, we are able to prepare professional press information and materials for the media.
• Organising Press Conferences and Informal Meetings with Media Representatives
  We will propose and prepare press conferences or informal meetings with media representatives. We specialise in media relations; leave the preparation of a press release and the invitation of journalists to us. We will advise you how to prepare an effective presentation for journalists. We will provide a media training if you are interested.
• Writing and Distribution of Press Releases
  We are able to identify topics attractive for the media and differentiate them by the media type and your area of business. Thanks to our extensive experience with media relations, we know the attributes of an efficient press release to attract media attention.
• (Retrospective) Press Monitoring
  We will ensure regular (daily, weekly, monthly) monitoring of all media types. We will use keywords to define topics of your interest in order to minimise the number of “unwanted” articles. The monitoring will show you how the media write about you and your competition. We are also able to monitor the media retrospectively.
• Media Analyses
  We will use your media publicity (or a lack thereof) to prepare a media analysis answering many questions. How many articles have there been about you recently? How are the competitors doing compared to you? Is your public image positive or are you perceived negatively?

COPYWRITING AND CONTENT MARKETING

• Creation of Catchy Texts for Marketing Communication Purposes
  Whether advert copies, websites or PPC ads, we will create texts addressing your target groups and convincing them that your products satisfy their needs.
• Creation of Content for Websites, Internal Communication, Newsletter, Company Magazines etc.
• Keywords/Key Phrases Capturing the Essence of Communication Targets
  It is necessary to create keywords or key phrases defining clearly your position on the market for cooperation with the media. By constant repetition in all materials and texts, they will be gradually taken up by journalists and especially your customers.

SOCIAL NETWORKS

• Comprehensive Marketing and Company Communication on Social Networks
  Facebook, LinkedIn, Twitter, Flickr, Instagram or Google+? We will recommend the social networks suitable for you and their use while ensuring their full administration.
• Creation of Content for Social Networks
  With your cooperation, we will create content for communication with your customers on social networks in order to help them build a positive relationship to your brand and products.
• Advertising on Social Networks
  We will propose and administer creative advertising campaigns to acquire new fans for your social sites and increase traffic on your website.
• Monitoring of Social Networks
  Do you want to know what people say about you and your products on social networks and discussion forums? We will provide regular monitoring so that you are always updated and ready to react promptly.

SPECIAL EVENTS

• Organising Company Events, Open Door Days, Trainings etc.
  We have extensive knowledge with organising various events from open door days through social evenings to children’s days. We treat each event individually and use our creativity. The resulting event is tailored for each client and its area of business.
• Creative Special Events Based on a Client’s Requirements

GUERILLA MARKETING

• Comprehensive Organisation of Creative Guerrilla Marketing Campaigns

INTERNET MARKETING

• Full Preparation of a Web Presentation
  Your web presentation is essential for your success as internet starts to outmatch television in terms of the number of viewers. We offer creativity and preparation of graphic elements, as well as the entire web structure in line with IT architecture rules. As a result, our websites are attractive graphically, as well as highly functional. We will also provide text content regardless of the website’s specialisation. Examples: www.opetmuzem.cz www.degeneracemakuly.cz
• Search Engine Optimisation
  Even the best internet presentation can be lost in the web if it is not “properly” programmed and if it does not appear among top hits in search engines. With the help of SEO (Search Engine Optimisation) techniques, we will help popularise your website.
• Creation and Administration of PPC Campaigns
  As it often takes some time before SEO begins to bear fruit, especially in a highly competitive environment, we recommend using advertising in search engines. We will be happy to manage your PPC campaigns in Google and Seznam search engines in order to bring potential customers to your website.
• Direct Marketing – Preparation, Management and Distribution of Newsletters
  We will take full care of your company newsletter: from the creation of graphics and content through database administration and newsletter distribution to readership analysis and recommendations for further actions.

PRODUCTION

• Market Surveys
  We are able to make a highly-sophisticated market survey to answer all your questions in detail and provide you with an accurate notion of different market aspects, as well as a very quick questionnaire survey to readily identify the satisfaction of your employees, customers or business partners.
• Organising Company Events, Trainings, Open Door Days etc.
  You can let our team care about full organisation of your company event, training, employee event or open door day for business partners. We do not use the same approach twice; we try to find a new creative event solution for each client so that it corresponds with its interests and image as much as possible.
• Corporate Press Materials
  Corporate design, corporate identity – present your company in a consistent manner. Turn to us and let us prepare materials to present you in public: from letter paper through pencils to toilet paper.
• Annual Reports
  Annual reports are no longer boring documents full of tables and numbers. Number, graphs and tables can be presented attractively so that the annual report informs, but also pleases. We will use your corporate design to propose and create an annual report, which you will be happy to present anywhere.
• Advertising Activities
  Although we specialise in below-the-line communication, we also have extensive experience with its above-the-line sister. We are ready to propose highly-efficient advertising solutions. We will create graphic design, as well as an effective message, which we usually test in a focus group. We don’t want you throwing your money in the air!
• Advertisements
  Television, press, radio, internet, posters, billboards, city lights, lighted frames, adverts in tobacco shops, pharmacies, medical consulting rooms, bars, clubs, restaurants, trams, buses, houses, balloons windows etc. We will propose and ensure advertising space almost anywhere in line with your communication strategy and based on the target group analysis.
• Sales Promotion Using Non-Traditional Methods
  We would rather discuss this personally.

BÍLÝ MEDVĚD KICK UP

• Marketing consultations, analyses, strategies and projects for start-ups and small businesses
  The Kick UP project has been prepared as a unique tool to support start-ups and small and medium-sized companies. Kick UP members have the opportunity to automatically use the selected services of an experienced and traditional agency with a significant discount. Simply because we enjoy helping clients on their path to growth and success.
• More information at www.kickup.cz

PR TRAININGS

• Series of practical PR trainings
  We have prepared a series of practical Public Relations trainings. Our team members will teach you how to use PR tools: from traditional tools to new media. There will be minimum theory: get ready for a load of practical examples and advice.
• Tailored trainings
  Do you need to train your staff in specific PR areas? We will prepare a training tailored for you. We will train your staff in our agency or we will come to your office.
• More at www.kickup.cz/pr-skoleni

SYSTEMIC COACHING

• Coaching of Individuals, Teams, Company Education and Leadership
  Each person has hidden capacities for resolving his/her problems and making the most of them. Systemic coaching provides the necessary information, energy and a detached view. It allows identifying the real causes of problems, finding their solution and restoring the disturbed balance. It helps in solving company issues, connecting to inner sources and making the right decisions.
• Advisory, Counselling and Therapy for Individuals
  Each person has hidden capacities for resolving his/her problems and making the most of them. Systemic coaching provides the necessary information, energy and a detached view. It allows identifying the real causes of problems, finding their solution and restoring the disturbed balance. It helps in solving company issues, connecting to inner sources and making the right decisions.
• Lectures and Courses for Primary and Secondary Schools
  Each person has hidden capacities for resolving his/her problems and making the most of them. Systemic coaching provides the necessary information, energy and a detached view. It allows identifying the real causes of problems, finding their solution and restoring the disturbed balance. It helps in solving company issues, connecting to inner sources and making the right decisions.
• Family and Company Systemic Constellations
  Each person has hidden capacities for resolving his/her problems and making the most of them. Systemic coaching provides the necessary information, energy and a detached view. It allows identifying the real causes of problems, finding their solution and restoring the disturbed balance. It helps in solving company issues, connecting to inner sources and making the right decisions.